买的安心，吃的放心：拼多多“春节不打烊”全面提升食品消费保障

Core Viewpoint - Pinduoduo is enhancing its food safety measures and subsidies for essential goods during the Spring Festival to ensure consumer confidence and supply stability [1][4] Group 1: Subsidy and Supply Measures - Pinduoduo launched the "Spring Festival Never Closes" initiative, increasing subsidies for essential items such as fruits, grains, meats, and beverages to ensure normal delivery during the holiday [1] - The platform aims to stabilize prices and supply for consumers' "vegetable baskets" and "New Year's Eve dinners" [1] Group 2: Food Safety Governance - Pinduoduo is implementing multiple food safety governance measures, including compliance checks on merchant qualifications, food advertisement regulation, and real-time monitoring of product compliance [1][2] - The platform will enhance the scrutiny of merchants selling "cold processed pastries" by requiring additional documentation and will penalize non-compliant stores [2] Group 3: Intellectual Property and Brand Protection - Pinduoduo is expanding its channels for intellectual property infringement complaints to protect food merchants' rights and has processed hundreds of thousands of complaints in 2025 [2] - The platform will conduct random inspections of brand products and compensate consumers tenfold for counterfeit goods [2] Group 4: Live Streaming and Database Management - Starting February 1, 2026, Pinduoduo will strengthen governance over live streaming merchants, focusing on food categories and content management [3] - The platform is developing a comprehensive food database to enhance oversight and compliance, including trademark and product certification data [3] Group 5: Consumer Protection Initiatives - Pinduoduo has introduced a "minor mode" to prevent merchants from selling alcohol to minors, enhancing consumer protection [3] - The company is forming a dedicated food governance team to increase the frequency of product inspections and collaborate with certified testing agencies [3]