Group 1 - The Tessa apple from the Netherlands has been launched at Hema, marking its entry into the Chinese market after receiving market access approval in May last year [1][3] - The introduction of Tessa apples coincides with the end of the cherry season, with other imported fruits like Chilean cherries, Spanish crispy persimmons, and Australian Queen plums also being introduced [3] - Hema's national fruit procurement director noted that during the Spring Festival, consumers prefer to try new fruits, leading to a peak period for new imported fruits [3] Group 2 - The Dutch ambassador's deputy highlighted that the approval of Dutch apples for the Chinese market enriches the fruit trade between China and the Netherlands [3] - Hema has also launched Tasmanian salmon and various new gift boxes under its own brand Bello Vitahouse, which includes reduced-sugar Belgian chocolate [3] - The Tessa apple is characterized by its rich flavor, firm flesh, and balanced sweetness and acidity, aligning with Chinese consumer preferences for apples [3]
盒马首发荷兰Tessa苹果
Bei Jing Shang Bao·2026-02-12 13:01