郑州入选国家“电影+”消费综合试点 打造电影消费新生态

Core Insights - The launch of the "2026 Film Economy Promotion Year" marks a significant step for Zhengzhou's film industry towards a diversified consumption ecosystem, enhancing cultural consumption in the city [1][3] Group 1: National Policy and Initiatives - The National Film Administration and the Ministry of Commerce initiated the "Film+" consumption pilot program on January 4, selecting 16 cities for a three-year trial focused on boosting film-related consumption [3] - The pilot program aims to cultivate viewing consumption growth, upgrade cinema experiences, innovate film derivative consumption, create "Film+" consumption brands, and establish a consumption monitoring system [3] Group 2: Zhengzhou's Film Industry Development - Zhengzhou's film industry has shown significant growth, with a box office revenue of 649 million yuan in 2025, a 21% year-on-year increase, leading the province [3] - The city has 156 operating cinemas and 1,180 screens, featuring advanced projection systems like LED and CINITY, as well as the first XR theater in the country [3] Group 3: Opportunities from the Pilot Program - The pilot program will create multiple development opportunities for Zhengzhou, including building a closed industrial chain that connects "Film+ Tourism" consumption [4] - The initiative aims to enhance the city's brand by promoting cultural IPs and creating a film location map [4] - It is expected to stimulate consumption growth by leveraging pilot policies and funds to create new consumption scenarios [4] - The program will also focus on revitalizing idle spaces for film-related activities, attracting creative talent, and generating new job opportunities [4] Group 4: Implementation Plans - Zhengzhou will refine its three-year pilot implementation plan, detailing project lists, responsible parties, and timelines to promote cinema upgrades and derivative product development [4] - The goal is to establish a replicable "Zhengzhou experience" that advances the film industry towards higher value chains and contributes to the modernization of the Central Plains [4]