银座股份：公司持续探索将购物场景与传统节庆、非物质文化遗产相结合

Core Viewpoint - The company is focusing on creating a differentiated consumer experience by integrating shopping with traditional festivals and intangible cultural heritage, aiming to enhance customer loyalty among family groups [2] Group 1 - The company is exploring a new operational model that combines "shopping + experience + cultural heritage" [2] - During the Spring Festival, the company successfully conducted activities such as woodblock New Year painting and handwritten Spring Festival couplets in some stores [2] - The company launched a series of themed videos titled "In the Flavor of the New Year: Encountering Intangible Cultural Heritage Products at Yinzuo" [2]