Group 1 - JD Group has terminated its sponsorship with Beijing Guoan, which was a three-year contract starting in 2023, worth 50 million annually for jersey advertising [1][3] - The termination coincides with the recent appointment of JD's former CEO Xu Lei to the management of Beijing Guoan, raising questions about the timing of the sponsorship ending [1] - The failure to renew the contract may be due to a disagreement on pricing, as evidenced by the previous sponsorship deal of Shanghai Shenhua, which was valued at 600 million over three years [3] Group 2 - Despite the termination, Beijing Guoan's financial situation is reportedly improving, having secured an 8 billion loan to develop the Workers' Stadium commercial area [3] - The club aims to integrate commercial complexes, entertainment performances, and event operations into its strategy, positioning itself as a brand window for the parent company, Zhonghe Group [3] - This strategic shift may appear as a setback but is actually a move to consolidate resources within the parent company [3]
前CEO跳槽，京东终止与国安合作，中赫有自己的小算盘
Sou Hu Cai Jing·2026-02-12 13:52