拼多多“春节不打烊”全面保障食品安全，多举措护航春节“菜篮子”

Core Viewpoint - Pinduoduo has launched the "Spring Festival Never Closes" initiative to ensure the supply of essential goods during the Spring Festival, enhancing subsidies for various food categories and implementing multiple food safety measures [2][5]. Group 1: Initiative and Subsidies - The "Spring Festival Never Closes" activity follows the "New Year Goods Festival," focusing on subsidies for essential items such as fresh fruits, grains, meat, snacks, and daily necessities [2]. - The platform collaborates with merchants to ensure consumers can receive goods normally during the Spring Festival, maintaining price stability for essential items [2]. Group 2: Food Safety Measures - Pinduoduo has introduced several food safety governance measures, including compliance checks on merchant qualifications, food advertisement regulation, and real-time monitoring of food products [2][3]. - The platform will enhance the frequency of compliance checks for food merchants and utilize algorithmic models for real-time inspections of product qualifications [2]. Group 3: Specific Regulations for Food Categories - For "cold processed pastries," merchants must provide additional documentation, including a detailed list of permitted food production types, to ensure compliance [3]. - The platform will conduct real-time inspections of product information to intercept false advertising and impose penalties for violations, including delisting and store closures [3]. Group 4: Intellectual Property and Consumer Protection - Pinduoduo is expanding its channels for intellectual property infringement complaints to protect food merchants' rights, having processed hundreds of thousands of complaints in 2025 [3]. - The platform will also implement a "minor mode" to prevent merchants from selling alcohol to minors, enhancing consumer protection [4]. Group 5: Future Plans and Compliance - Starting February 1, 2026, Pinduoduo will intensify governance over live-streaming merchants, focusing on food categories and content regulation [4]. - The company aims to continuously improve its food safety governance measures in line with national laws and regulations, ensuring comprehensive consumer rights protection [5].