哈尔斯：公司自有品牌采取全渠道布局策略

Core Viewpoint - The company, Hars (002615.SZ), is implementing an omnichannel strategy for its proprietary brand, focusing on both online and offline sales channels [1] Online Strategy - The company has fully covered major e-commerce platforms such as Tmall, JD.com, and Douyin, creating a multi-platform collaborative digital sales network [1] Offline Strategy - The KA (Key Account) channel is transitioning from traditional supermarkets to membership-based supermarkets, while also actively expanding into instant retail formats [1] - The company is significantly developing gift channels to establish a comprehensive channel system that covers daily consumption, immediate needs, and scenario-based gifting [1]