MediaCo's EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025
Core Insights - MediaCo Holding Inc. announced that its flagship Spanish-language network, EstrellaTV, achieved a record annual Year-over-Year (YoY) growth of +14% in the P18-49 prime time demographic for 2025, marking the largest growth in the network's history [1] - This growth represents the first annual increase for any Spanish-language TV broadcast network in the last four years, highlighting EstrellaTV's strong performance amidst broader industry audience erosion [1] Company Performance - EstrellaTV's 14% surge in viewership stands in stark contrast to its primary competitors, indicating a significant competitive advantage in the Spanish-language broadcasting market [1]