长三角消费新局：江苏首夺全国第一，杭州竞逐“万亿消费第七城”

Group 1 - In 2025, the total retail sales of consumer goods in China exceeded 50 trillion yuan for the first time, with a year-on-year growth of 3.7% [1] - The Yangtze River Delta region contributed a quarter of the total retail sales, with Jiangsu province achieving the highest retail sales at 46,394.2 billion yuan, marking its first time at the top nationally [1][2] - Shanghai experienced the fastest growth in retail sales at 4.6%, with an increase of 0.3 percentage points compared to the previous three quarters [1][2] Group 2 - Jiangsu's retail sales contributed approximately 55% to economic growth in 2025, driven by service consumption from cultural tourism and events [2] - The retail sales in Zhejiang reached 39,216 billion yuan, growing by 4.0% year-on-year, while Anhui's retail sales were 23,863.1 billion yuan, with a growth of 4.2% [1][2] - Hangzhou led the Yangtze River Delta with retail sales of 9,499 billion yuan, aiming to become the seventh trillion-yuan consumption city in the country [1][3] Group 3 - The outbound tax refund policy in Shanghai emerged as a new growth point for consumption, with the number of tax refund applications quadrupling compared to the previous year, and sales and refund amounts increasing by 80% [3] - Jiangsu's consumption of green and smart products grew by 15%, while Zhejiang's digital consumption increased by 12% through live e-commerce and instant retail [3] - In the Yangtze River Delta, cities like Suzhou and Hangzhou surpassed significant retail sales thresholds, with Suzhou reaching 9,092.22 billion yuan [3][4] Group 4 - The retail sales growth targets for 2026 have been generally lowered across many regions, with Jiangsu and Anhui setting their targets at around 5% and 4% respectively [7] - The focus on promoting consumption has intensified, with many provinces prioritizing consumption in their government work reports, emphasizing the shift from traditional goods to service consumption [7][8] - New consumption trends such as digital consumption, cultural tourism, and service-oriented consumption are being promoted, with initiatives to enhance the quality and variety of services offered [8]