Zhong Guo Jing Ying Bao·2026-02-12 15:11Core Insights - JD.com officially announced its participation in the Spring Festival with a "Moonlit Night" event, launching on February 16, featuring a total investment of 3 billion yuan in red envelopes and physical prizes to stimulate consumer spending during the holiday season [1] Group 1: Event Details - The JD.com event will run from 8 PM on February 16 to midnight on February 17, allowing users to participate in purchases without waiting for the Spring Festival Gala announcement [1] - Consumers can start reserving their desired products on the JD.com app from February 15 by searching for "Moonlit Night" to lock in discounted prices [1] Group 2: Competitive Landscape - Major internet companies including ByteDance, Tencent, Alibaba, Baidu, JD.com, and Kuaishou are engaging in a competitive "red envelope war" for the Spring Festival, with the total scale of the activities potentially reaching nearly 10 billion yuan [1] - ByteDance is focusing on its Douyin platform with technology gifts and cash red envelopes, while Tencent's Yuanbao app is investing 1 billion yuan in cash for its red envelope activities [1] - Alibaba is launching a 3 billion yuan initiative through Tongyi Qianwen, with support from its Alipay ecosystem, and Baidu is investing 500 million yuan for a long-term campaign extending to the Lantern Festival [1] - JD.com is combining its 3 billion yuan investment in red envelopes and subsidies with its New Year goods festival and physical purchase promotions [1] - Kuaishou is participating with a 200 million yuan cash pool, utilizing card collection and red envelope rain strategies [1]