百威英博2025年财报：净利润增长16.77%，高端化与数字化驱动发展

Company Performance - The net profit for 2025 reached $6.837 billion, representing a year-on-year growth of 16.77%, significantly higher than the growth rate in 2024 [2] - Despite a 0.75% decline in revenue to $59.32 billion, the company achieved an organic growth rate of 2.0%, indicating the effectiveness of its premiumization strategy [2] Business Development - The sales volume of non-beer products continues to expand, with non-alcoholic beer revenue growing over 20%, and products like Corona Zero maintaining a leading position in key markets [3] - The company has driven an increase in average price through a super-premium product mix (e.g., Corona, Hoegaarden), partially offsetting a total sales volume decline of 2.54% [3] Digital and Sustainability Initiatives - The B2B platform BEES achieved a total GMV of $49 billion, covering 28 markets, with 75% of revenue generated through digital channels [4] - The company accelerated its carbon neutrality efforts, with 81.2% of operational electricity sourced from renewable power, and a 29.5% reduction in carbon intensity compared to 2017 [4] Industry Context - The Asia-Pacific market was impacted by a 13.1% revenue decline in China, although South Korea achieved a ten-year high in market share [5] - The North American market stabilized its share through premium brands like Michelob, while the Latin American market benefited from double-digit growth in Brazil [5]