8部影片鏖战“最长春节档”

Core Insights - The 2026 Spring Festival film market is showing strong pre-sale performance, with total pre-sale box office exceeding 158 million yuan as of February 12, 2026, led by "Fast and Furious 3" with 56.81 million yuan [1][5] - A total of 8 films are scheduled for release during the Spring Festival, with 6 films debuting on the first day, maintaining a similar quantity to previous years [3] Film Competition and Audience Insights - The competition among films is intense, with top films likely to dominate the box office, leading to a more rational market environment where film quality and audience differentiation are prioritized [3][4] - "Fast and Furious 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert" are leading in audience anticipation, each with over 630,000 "want to see" counts [3][5] IP and Audience Demographics - IP films are crucial for both the Spring Festival and the overall market, with established franchises like "Fast and Furious" and "Boonie Bears" having a stable audience base [4][5] - Female viewers are expected to lead the market, contributing 75% of the pre-sale box office on the first day, while young audiences are also anticipated to increase their share [5] Pricing and Viewing Trends - The average ticket price for the Spring Festival pre-sale is 48.8 yuan, reflecting a decrease from the previous year, indicating a focus on increasing attendance and viewership [7] - The extended holiday period allows for a longer box office growth cycle, catering to a diverse audience across all age groups [7]