不得价外加价 汽车行业将告别“价格套路”

Core Viewpoint - The automotive industry is shifting from price competition to value competition, driven by the newly released "Guidelines for Compliance with Pricing Behavior in the Automotive Industry" by the National Market Supervision Administration, which aims to regulate pricing behaviors and promote healthy market development [1][2]. Group 1: Pricing Behavior Guidelines - The "Guidelines" consist of five chapters and 28 articles, detailing pricing behavior norms for automotive production and sales enterprises [1]. - It emphasizes full-process price management, fair pricing constraints, and strict regulation of improper pricing behaviors across all stages from vehicle production to sales [1][2]. Group 2: Legal Risks and Compliance - Automotive production enterprises face significant legal risks if they engage in pricing behaviors aimed at eliminating competition or monopolizing the market, such as selling below production costs or using deceptive pricing strategies [2]. - The guidelines require automotive dealers to clearly display vehicle information, sales prices, and service fees, prohibiting hidden charges and false promotions [2]. Group 3: Impact on Industry and Consumers - The guidelines are expected to alleviate operational pressures on dealers, enhance profit margins, and protect consumer rights, thereby boosting consumer confidence [3]. - The automotive industry is urged to adopt differentiated pricing strategies rather than relying solely on low prices to capture market share, while also improving after-sales services to enhance consumer experience [3].