市场监管总局：促进汽车市场健康有序发展

Core Viewpoint - The release of the "Automotive Industry Price Behavior Compliance Guidelines" by the State Administration for Market Regulation aims to standardize pricing behavior in the automotive industry, promoting healthy and orderly market development [1]. Group 1: Overall Principles and Requirements - The guidelines clarify their purpose, basis, and scope of application, establishing basic principles for pricing behavior and encouraging industry associations to enhance self-discipline and promote price compliance within the industry [2]. Group 2: Pricing Behavior Norms for Automotive Manufacturers - The guidelines detail pricing behavior norms for automotive manufacturers, covering all aspects from vehicle to component production, pricing strategies, and sales behaviors. It emphasizes full-process price management, fair pricing constraints, and the regulation of promotional and pricing behaviors, while legally combating improper pricing practices [2]. Group 3: Pricing Behavior Requirements for Automotive Sales Enterprises - The guidelines focus on the new car sales segment, addressing issues such as failure to display prices as required and false promotions. A risk warning mechanism is established to encourage platforms to provide dual warnings regarding significant low-price behaviors, covering both operational and consumer risks [2]. Group 4: Internal Compliance Construction for Enterprises - The guidelines encourage automotive manufacturers and sales enterprises to establish internal price compliance management mechanisms, which include price decision-making, sales contract management, internal supervision, emergency price handling, risk prevention, and price compliance training, ensuring comprehensive control over pricing behaviors [2]. Group 5: Supplementary Provisions - The guidelines propose leveraging the role of industry associations to guide them in formulating detailed implementation measures based on the guidelines [3].