Google targeted by EU over its search advertising auction practices

Core Viewpoint - The European Commission is investigating Google for potentially anti-competitive practices in its search advertising auctions, specifically regarding the artificial inflation of auction clearing prices to the detriment of advertisers [1]. Group 1: Investigation Details - EU antitrust regulators are focusing on Google's auction practices for search advertisements in Europe [1]. - The investigation is based on indications of concerns about how Google may be manipulating auction prices [1]. Group 2: Implications for Advertisers - The European Commission's findings suggest that advertisers may be adversely affected by Google's practices, leading to higher costs for advertising [1].