McDonald's tests GLP-1 friendly menu items as Ozempic patients seek out protein-packed meals

Core Insights - McDonald's is adapting its menu to cater to customers using weight-loss drugs, focusing on high-protein options to meet the needs of GLP-1 users [1][5] Group 1: Menu Innovations - The company is testing high-protein menu items, which may include grilled chicken strips, cauliflower tortillas, and smaller burgers wrapped in lettuce [2][12] - Current menu items already include protein-rich options like Snack Wraps and Sausage Biscuit sandwiches, with the potential to increase protein content by adding extra ingredients [3][4] Group 2: Market Trends - The adoption of GLP-1 drugs for weight loss has surged, with 12.4% of Americans reportedly using these medications, more than doubling in the past year and a half [7] - Users of GLP-1 drugs are visiting fast food restaurants significantly less, with a 77% decrease in fast food visits and a 74% decrease in pizza restaurant visits [9][10] Group 3: Competitive Landscape - McDonald's is not alone in targeting this market; other chains like Chipotle and Shake Shack have introduced GLP-1 friendly menu items, indicating a broader industry trend towards health-conscious offerings [13][12] - Starbucks has also added protein-focused items to its menu, reflecting a shift in consumer preferences towards healthier options [14]