上微信小店送大鹏好礼，全市首条海产干货数字消费特色街区亮相

Core Insights - Shenzhen Dapeng New District has launched the first digital consumption specialty street for seafood dry goods in the city, named Nanao Seafood Street [1] - The street integrates social gifting and tourism souvenir scenarios, with over 85% of merchants having opened WeChat stores and more than half transitioning to live-streaming sales, marking a comprehensive digital consumption upgrade [3] Group 1 - The Nanao Seafood Street is a well-known distribution center for seafood dry goods in the Pearl River Delta, and it has established a "prior compensation" system, earning the title of "Trustworthy Consumption Commitment Street" in Shenzhen [3] - The Dapeng New District's "Small, Individual, and Specialized" industry committee, in collaboration with the local business bureau, is actively promoting the digital transformation of merchants to boost individual businesses and expand domestic demand [3][4] - Each store on the street features a unified sign promoting the WeChat store, allowing tourists to scan a code to browse products and place orders online, addressing the inconvenience of carrying souvenirs [3][4] Group 2 - The digital transformation has created a win-win situation for merchants, consumers, and the street, enabling merchants to expand their sales channels nationwide and enhance repurchase rates through private domain operations [4] - The "scan to gift" model has significantly stimulated product sales, making shopping more convenient and transparent for consumers while enhancing the emotional experience of gifting [4] - The street aims to strengthen the leadership of the "Small, Individual, and Specialized" industry committee, enhance market regulation services, and develop into a new landmark for cultural tourism consumption in Shenzhen [4]