Core Insights - Atour Group recently launched a new brand and raised its full-year revenue guidance, marking a strategic shift towards a lifestyle brand ecosystem with the introduction of "Atour Jianye" as part of its "China Experience, Brand Leadership" three-year strategy [1] - The company has achieved a milestone of 2,000 stores and holds the leading position in terms of scale and market share in the domestic mid-to-high-end chain hotel sector, according to Frost & Sullivan data [1] Performance Overview - In Q3 2025, Atour reported a year-on-year revenue growth of 38.4%, with retail business GMV increasing by 75.5%, and has raised its full-year revenue guidance to a projected 35% year-on-year growth [2] - The company distributed approximately $108 million in dividends in 2025, with the second dividend payment made in December 2025 [2]
亚朵集团发布新品牌并上调全年收入指引