30块的自嗨锅，还是输给了5块钱的方便面

Core Insights - The self-heating hotpot brand "自嗨锅" has filed for bankruptcy, marking a significant decline from its peak sales in 2020, where it sold 5 million units in just 10 minutes. The brand, once valued at 7.5 billion yuan, has seen its annual revenue decline since 2022 [1][3][28]. Market Trends - The self-heating hotpot market has experienced a drastic drop, with market shares for self-heating rice and hotpot falling below 1% in the latest quarter, showing year-on-year declines of 28.42% and 19.31% respectively [9][28]. - The convenience food landscape is shifting, with traditional instant noodles maintaining popularity due to their affordability and taste, while self-heating hotpots struggle to compete [20][21]. Consumer Preferences - Consumers are increasingly prioritizing taste and convenience, leading to a preference for traditional hotpot takeout over self-heating options. The convenience of delivery services has diminished the appeal of self-heating products [16][21]. - Many consumers find self-heating hotpots unappetizing, with reports of poor taste and quality, which has contributed to their declining popularity [13][16]. Competitive Landscape - Self-heating hotpots face stiff competition from established fast-food options like instant noodles, which are cheaper and more familiar to consumers. The price point of self-heating hotpots often does not justify their perceived value [18][20]. - The emergence of hotpot chains offering delivery services has further eroded the market for self-heating hotpots, as consumers can now enjoy traditional flavors without the hassle of preparation [18][21]. Conclusion - The decline of self-heating hotpots reflects a broader consumer trend towards seeking better taste, convenience, and value in food choices. As the market evolves, brands must adapt to meet these changing preferences or risk obsolescence [25][28].