OpenAI应用CEO首次深度访谈：ChatGPT广告将像Google而非Facebook，Code Red即将终结

Core Insights - OpenAI's advertising model will fundamentally differ from traditional social media, focusing on user intent rather than user profiles, allowing AI to provide neutral evaluations of ads [2][7][12] - The "Code Red" status at OpenAI is nearing its end, with plans to resume normal operations and previously delayed revenue plans following the release of a new model [15][17][19] - OpenAI is exploring a new direction with an AI Agent social network, aimed at enhancing human social relationships rather than replacing them [20][22][28] Advertising Model Transformation - Fidji Simo, CEO of OpenAI applications, emphasizes that the advertising model will resemble Google's intent-based system rather than Facebook's algorithm-driven approach [7][8] - The AI model will not recognize the existence of ads unless prompted by the user, ensuring that responses remain unbiased and focused on the conversation [10][11] - Simo states that advertising will likely remain a minor revenue source for OpenAI, indicating a lower reliance on ads compared to companies like Meta [8] Transparency in Advertising - The revolutionary aspect of OpenAI's advertising system is that the AI can critique ads when asked, providing users with transparent and neutral information [9][12] - This approach contrasts with traditional advertising models where brands control content, as OpenAI allows AI to independently assess and critique advertisements [11][12] Code Red Status - The "Code Red" was initiated in December 2025 to address competitive pressures from Google and Anthropic, impacting product teams but not long-term research efforts [16][18] - Simo confirms that the Code Red status will conclude with the upcoming release of a new model, allowing OpenAI to resume normal operations [15][17] AI Agent Social Network - OpenAI is investigating the concept of an AI Agent social network, where personal AI agents assist users in managing their social relationships [20][22] - This concept differs from existing AI-only social networks by focusing on enhancing human interactions rather than creating new AI relationships [21][22] Leadership and Structure - Simo and Sam Altman have clearly defined roles, with Altman overseeing research and Simo managing product deployment and commercialization [24][26] - This division of responsibilities ensures that long-term research remains unaffected by short-term competitive pressures [30]