TRT(SH:600085) Zhong Guo Xin Wen Wang·2026-02-13 00:23Core Viewpoint - The 2026 Longfu Temple Spring Market in Beijing revives the traditional festive atmosphere, showcasing a blend of cultural heritage and modern consumerism, attracting significant foot traffic and participation from various brands and local artisans [1][3][5]. Group 1: Market Overview - The Longfu Temple has been a cultural landmark in Beijing for nearly 600 years, evolving from a royal incense site to a bustling marketplace, reflecting the city's rich history and vibrant community life [3][5]. - The market features over 30 time-honored brands and a variety of Spring Festival-themed products, enhancing the festive shopping experience for visitors [5][8]. Group 2: Cultural and Economic Impact - The event is part of a broader initiative by the Dongcheng District to promote consumer activities during the Spring Festival, with nearly 100 themed events planned across key shopping districts [5]. - The market is expected to attract an average of 50,000 visitors daily, running from February 4 to March 3, with a focus on diverse consumer needs through various entertainment and shopping options [6][8]. Group 3: Product Highlights - A notable feature of the market is the presence of over 30 time-honored brands, including 21 traditional and intangible cultural heritage stalls, which create a unique shopping environment [8]. - The Beijing Enamel Factory's special "Lucky Horse" gift box, featuring themed refrigerator magnets, has gained popularity among consumers, showcasing the integration of traditional craftsmanship with modern design [8].