Zhong Guo Jing Ying Bao·2026-02-13 02:02Core Viewpoint - The competition for the Chinese New Year red envelope market is intensifying, with JD.com announcing a significant investment of 3 billion yuan in its promotional activities [1] Group 1: JD.com's Participation - JD.com will launch its "Moon Black Wind High" event on February 16, offering 3 billion yuan in red envelopes and physical prizes to stimulate consumer spending during the Spring Festival [1] - The event will run from 8 PM on February 16 to midnight on February 17, allowing users to participate without waiting for the Spring Festival Gala announcement [1] - Consumers can start reserving their desired products on the JD.com app from February 15 to lock in discounted prices [1] Group 2: Industry Competition - Major internet companies including ByteDance, Tencent, Alibaba, Baidu, JD.com, and Kuaishou are all participating in the Spring Festival red envelope competition, with the total market scale potentially reaching nearly 10 billion yuan [1] - ByteDance is focusing on its Doubao platform, offering tech gifts and cash red envelopes, while Tencent's Yuanbao app has allocated 1 billion yuan for its red envelope activities [1] - Alibaba has initiated a 3 billion yuan plan through Tongyi Qianwen, with support from its Alipay ecosystem, and Baidu is investing 500 million yuan for a long-term campaign extending to the Lantern Festival [1] - Kuaishou is also entering the fray with a 200 million yuan cash pool, utilizing card collection and red envelope rain strategies [1]