Group 1 - The Chinese government is implementing a "Film+" consumption pilot program to boost consumer spending and transform the film industry into a multi-faceted consumption ecosystem [1] - Sixteen cities have been selected as pilot cities for the "Film+" initiative, including Beijing, Shanghai, and Shenzhen, focusing on enhancing film viewing consumption and innovating cinema experiences [1] - The program aims to extend the film industry's value chain and cultivate a healthy film consumption culture, ultimately promoting the prosperity of the film market [1] Group 2 - The pre-sale for the 2026 Spring Festival film season has officially started, with films like "Silent Awakening" and "Bounty Hunter: Winds Rise in the Desert" leading the box office [2] - As of the latest data, the pre-sale box office for the 2026 Spring Festival has exceeded 1.6 billion yuan, indicating a strong start for the film season [2] Group 3 - Key companies in the Hong Kong film and entertainment industry chain include Damai Entertainment, Maoyan Entertainment, IMAX China, and China Ruyi [3]
2026春节档电影预售票房已突破1.6亿元，“电影+”消费综合试点将实施（附概念股）