中金:维持网易云音乐跑赢行业评级 目标价224港元

Core Viewpoint - The report from CICC maintains the Non-IFRS net profit forecast for NetEase Cloud Music (09899) for 2026/27, with a target price of HKD 224, indicating a 22% upside from the current price [2][7]. Financial Performance - For 2025, the company reported revenues of CNY 7.759 billion, aligning closely with CICC's expectation of CNY 7.807 billion, and a Non-IFRS net profit of CNY 2.860 billion, which is also in line with expectations [8]. - Online music revenue for 2025 reached CNY 5.994 billion, reflecting a 12% year-on-year increase, with subscription revenue growing by 13.3% and non-subscription revenue by 5.2% [8]. - The gross margin for 2025 improved to 35.7%, up by 2 percentage points year-on-year, while sales, management, and R&D expenses decreased [4][8]. Business Segments - The social entertainment and other revenue for 2025 was CNY 1.765 billion, down 32% year-on-year due to a cautious operational strategy, although there was a slight quarter-on-quarter increase in the second half of 2025 [3][8]. - The company aims to expand its paid user base in 2026, with expectations for a 10.8% year-on-year growth in online music revenue, and a 12.1% increase in subscription revenue [8]. Industry Outlook - The industry is experiencing concerns regarding stability, but NetEase Cloud Music's user base remains relatively stable compared to competitors [5][10]. - The company has launched its self-developed AI recommendation model, Climber, and is focusing on user experience and continuous innovation to maintain a differentiated position in the market [10].