中期 2025 報告 INTERIM REPORT 2025 中期報告 目 錄 | 公司資料 | 2 | | --- | --- | | 財務及業務摘要 | 4 | | 管理層討論與分析 | 6 | | 其他資料 | 17 | | 中期財務資料的審閱報告 | 27 | | 釋義 | 61 | 網易雲音樂 2025 年中期報告 2 公司資料 董事會 執行董事 丁磊先生 （主席兼首席執行官） 李勇先生 王燕鳳女士 非執行董事 盧英傑先生 顧險峰先生 許忠先生 審計委員會 盧英傑先生 （主席） 顧險峰先生 許忠先生 薪酬委員會 許忠先生 （主席） 顧險峰先生 盧英傑先生 提名委員會 顧險峰先生 （主席） 盧英傑先生 許忠先生 王燕鳳女士 （於2025年2月20日獲委任為提名委員會成員） 公司秘書 黃慧兒女士 李日強先生 獨立非執行董事 授權代表 李勇先生 黃慧兒女士 核數師 羅兵咸永道會計師事務所 執業會計師及註冊公眾利益實體核數師 香港中環 太子大廈22樓 註冊辦事處 P.O. Box 309, Ugland House Grand Cayman KY1-1104 Cayman Islands 香港主要營業地點 ...

证 券 研 究 报 告 游戏音乐潮玩高景气，AI带动互联网云加速 传媒互联网25H1中报总结 证券分析师：林起贤 A0230519060002 袁伟嘉 A0230519080013 任梦妮 A0230521100005 夏嘉励 A0230522090001 赵航 A0230522100002 研究支持：黄俊儒 A0230525070008 张淇元 A0230124080001 联系人：林起贤 A0230519060002 2025.09.10 A股传媒：游戏最为亮眼，其余子行业平淡 www.swsresearch.com 2 ◼ 港股互联网：泛娱乐和健康收入利润均亮眼，即时零售竞争影响业绩，A股传媒：游戏最为亮眼，其余子行业平淡。港股：泛娱 乐消费（游戏、音乐、演唱会）、互联网医疗和潮玩持续高景气，云计算收入加速；即时零售竞争加剧拖累交易平台利润。SW 传媒25Q2收入同比+2.6%，归母净利同比+19.7%，游戏营收同比+22.4%，连续5个季度收入增长加速，利润率为23Q2以来最 好水平。 ◼ 悦己消费：游戏、音乐、潮玩IP谷子高景气，长视频触底。（1）游戏：25H1手游市场规模yoy+16%，端游规模y ...

消息面上，近期，网易云音乐发布2025年上半年业绩。招商证券国际表示，网易云音乐上半年业绩超预 期，在线音乐服务收入达29.7亿元人民币，同比增长16%(符合预期)，占总收入的78%。毛利率同比提 升1.4个百分点至36.4%，超出市场预期的34.1%。核心营业利润同比增长35%至9.05亿元人民币，较市场 预期高出40%，期末净现金储备为124亿元人民币。展望未来，该行预计2025年下半年在线音乐业务以 17%的同比增速，推动集团总收入实现同比正增长。 华泰证券指出，对比海外同业，国内音乐平台的长期优质资产属性尚未被充分定价。从成长性来看，国 内音乐平台付费率随用户年龄结构优化仍有上行空间，粉丝经济玩法有望激活高粘性核心用户付费潜 力。从盈利能力来看，国内流媒体平台持续加深上下游布局，盈利天花板优于海外平台。从估值看，当 前估值相比海外同业仍具性价比。 网易云音乐(09899)涨超5%，截至发稿，涨5.12%，报291.8港元，成交额1.2亿港元。 ...

智通财经APP获悉，网易云音乐(09899)涨超5%，截至发稿，涨5.12%，报291.8港元，成交额1.2亿港 元。 消息面上，近期，网易云音乐发布2025年上半年业绩。招商证券国际表示，网易云音乐上半年业绩超预 期，在线音乐服务收入达29.7亿元人民币，同比增长16%(符合预期)，占总收入的78%。毛利率同比提 升1.4个百分点至36.4%，超出市场预期的34.1%。核心营业利润同比增长35%至9.05亿元人民币，较市场 预期高出40%，期末净现金储备为124亿元人民币。展望未来，该行预计2025年下半年在线音乐业务以 17%的同比增速，推动集团总收入实现同比正增长。 华泰证券指出，对比海外同业，国内音乐平台的长期优质资产属性尚未被充分定价。从成长性来看，国 内音乐平台付费率随用户年龄结构优化仍有上行空间，粉丝经济玩法有望激活高粘性核心用户付费潜 力。从盈利能力来看，国内流媒体平台持续加深上下游布局，盈利天花板优于海外平台。从估值看，当 前估值相比海外同业仍具性价比。 ...

Group 1: Core Insights - The overall mid-year performance of the internet sector is stable, with strong revenue and profit growth driven by AI, significantly impacting advertising, cloud computing, and operational efficiency for internet giants [1] - Tencent's advertising revenue continues to grow at 20%, while Alibaba Cloud's growth rate has accelerated to 26% quarter-on-quarter, indicating robust performance in the sector [1] - The Hang Seng Technology Index is considered undervalued globally, with continued recommendations for Tencent Holdings, Alibaba, Kuaishou, Meitu, Tencent Music, and NetEase Cloud Music [1] Group 2: Market Performance - In August, the Hang Seng Technology Index rose by 4.1%, while the Nasdaq Internet Index increased by 2.7%, reflecting a positive trend in internet stocks [2] - Notable performers in the Hong Kong market included Yueda Group, JD Health, and Weimob, while in the US market, iQIYI, BOSS Zhipin, and SEA led the gains [2] - The price-to-earnings ratio (PE-TTM) of the Hang Seng Technology Index has rebounded to 21.94x, positioned at the 25.2% percentile since its inception [2] Group 3: AI Developments - Google launched BlenderFusion and Gemini 2.5 FlashImage; OpenAI released GPT-5 and a new voice model GPT-Realtime; Meta restructured its AI department and obtained Midjourney authorization [3] - Microsoft introduced gpt-oss and released its self-developed AI model; Nvidia may pause production of the H20 chip; Tencent released the artistic creation tool VISVISE and open-sourced Youtu-agent [3] - Alibaba announced Qwen3-4B and plans to spin off Zhanma Zhixing for independent listing in Hong Kong; ByteDance released the open-source model Seed-OSS-36B and a digital human generation model [3] Group 4: Internet Industry Dynamics - In the gaming sector, the National Press and Publication Administration approved new domestic game licenses, with NetEase's "Tianxia: Wanxiang" and Tencent's new game "Valorant: Source Action" launching [4] - In fintech, payment institution reserves decreased by 2.4% year-on-year, and WeChat Fenfu launched a "loan" feature [4] - In e-commerce, Taobao's flash purchase surpassed peak transactions with over 300,000 restaurants, and Meituan's Keeta launched in Qatar [4]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年8月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 網易雲音樂股份有限公司 呈交日期: 2025年9月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09899 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 1,000,000,000 | USD | | 0.0001 | USD | | 100,000 | | 增加 / 減少 (-) | | | | | | | USD | | | | 本月底結存 | | | 1,000,000,000 | USD | | 0.0001 | USD | | 100,000 | 本月底法定/註冊股本總 ...

Group 1 - The core viewpoint of the news highlights the integration of AI technologies in the automotive sector, specifically with Tesla's new Model Y L featuring advanced AI models for enhanced user interaction and experience [1] - The online consumption ETF fund is positioned to benefit from the expected growth in AI applications, closely tracking the CSI Hong Kong-Shenzhen Online Consumption Theme Index [1] - As of September 2, 2025, the CSI Hong Kong-Shenzhen Online Consumption Theme Index has decreased by 2.39%, with mixed performance among its constituent stocks [1] Group 2 - The CSI Hong Kong-Shenzhen Online Consumption Theme Index comprises 50 listed companies involved in online shopping, digital entertainment, online education, and telemedicine, reflecting the overall performance of the online consumption sector in the mainland and Hong Kong markets [2] - As of July 31, 2025, the top ten weighted stocks in the index account for 53.33% of the total index weight, including major players like Tencent, Alibaba, and Meituan [2]

Core Viewpoint - The competition in the online music industry is intensifying, with Tencent Music and NetEase Cloud Music focusing on monetizing fan engagement through emotional consumption and premium memberships, while new challenger Soda Music, backed by Douyin, is rapidly gaining market share [1][2][3]. Group 1: Financial Performance - Tencent Music reported significant revenue and profit growth, with a 17.1% increase in subscription revenue to 4.38 billion yuan, and a 46.9% increase in non-subscription revenue [15]. - NetEase Cloud Music experienced a 6% decline in revenue but a remarkable 132.4% increase in profit during the same period [16]. - Tencent Music's paid user count reached 124 million, up 6.3% year-on-year, with an ARPPU of 11.7 yuan, reflecting a 9.3% increase [8]. Group 2: User Engagement Strategies - Both Tencent Music and NetEase Cloud Music are focusing on monetizing their platforms by targeting more generous users through emotional value and premium membership offerings [5][6]. - Tencent Music has introduced interactive community features, such as Bubble, allowing fans to interact with their idols for a fee, enhancing user engagement [12]. - The platforms are also expanding their K-pop content libraries to attract dedicated fan bases, with Tencent Music investing 1.29 billion yuan in acquiring a stake in SM Entertainment [10]. Group 3: Competitive Landscape - Soda Music, leveraging Douyin's vast user base, has rapidly approached 100 million monthly active users, while Tencent Music has seen a decline in its monthly active users for 15 consecutive quarters [3][19]. - The competition is shifting towards offline events, with Tencent Music leading in organizing live performances and events, which are crucial for revenue generation [33][30]. - The dynamics of the music industry are changing, with a focus on short-form content and social media platforms like Douyin becoming essential for music promotion [23][27]. Group 4: Future Outlook - The online music market is expected to evolve, with the importance of live performances and international expansion becoming more pronounced for platforms like Tencent Music and Soda Music [32][36]. - The competition may not result in a three-way stalemate, as the strategies of Tencent Music and Soda Music align closely, potentially sidelining NetEase Cloud Music [39].

Group 1 - The core point of the article is that NetEase Cloud Music has officially stated that it does not have a "visitor record" feature, addressing user concerns about privacy [1][5] - Users can visit profiles and artist pages without generating any visitor records or other forms of tracking [1][5] - The platform emphasizes its commitment to user privacy, adhering to principles of user awareness, consent, and minimal necessity in data protection [5] Group 2 - There was a notable increase in user inquiries on social media regarding the potential introduction of a visitor record feature on NetEase Cloud Music [5] - A previous post from March 2024 raised questions about a symbol on the platform that users believed might indicate visitor tracking [5]

Core Viewpoint - The company reported a decline in revenue for 25H1 but showed significant growth in adjusted net profit, primarily due to deferred tax benefits and a strategic focus on online music business growth [1][2]. Financial Performance - The company achieved revenue of 3.83 billion yuan in 25H1, a year-over-year (yoy) decrease of 6.0% - Gross profit was 1.39 billion yuan, with a yoy decline of 2.3%, but the gross margin increased by 1.4 percentage points to 36.4% - Adjusted operating profit reached 910 million yuan, a yoy increase of 35.0% - Adjusted net profit was 1.95 billion yuan, reflecting a yoy increase of 121.0%, mainly due to the recognition of deferred tax credits amounting to 850 million yuan [1]. Cost Management - The company adopted a more prudent promotional strategy, leading to a reduction in promotional and advertising expenses - Sales, management, and R&D expenses were 163 million, 93 million, and 379 million yuan respectively, with yoy changes of -55.8%, +3.6%, and -4.2% - The sales expense ratio, management expense ratio, and R&D expense ratio decreased by 4.8 percentage points, increased by 0.2 percentage points, and decreased by 0.2 percentage points to 4.3%, 2.4%, and 9.9% respectively [1]. Business Focus - The online music business generated revenue of 2.967 billion yuan in 25H1, a yoy increase of 15.9% - Membership subscription revenue was 2.47 billion yuan, up 15.2% yoy, driven by strengthened music content and product optimization - Revenue from social entertainment services and other sources was 860 million yuan, down 43.1% yoy, due to cautious management of social entertainment business and ongoing optimization of business structure [1][2]. Content Ecosystem - As of June 2025, the number of registered independent musicians on the platform exceeded 819,000, with approximately 4.8 million tracks uploaded, creating a vast original content library - The company has demonstrated significant incubation capabilities, with songs produced in offline creation camps since 2021 accumulating over 6 billion total plays [1]. Strategic Partnerships - In 25H1, the company signed contracts with Korean labels RBW and StarShip to enrich its K-Pop content - Collaborations with top artists like Li Jian and Zhang Yixing were established, along with deep partnerships with Wang Jiaer for new releases [2]. Product Innovation - The company has simplified product interfaces and improved music recommendation systems, enhancing user experience and engagement - New features such as "Godlight Player" and "Music Card" were introduced, contributing to increased user activity with daily active users/monthly active users ratio remaining above 30% [2]. Future Revenue Projections - Projected revenues for the company are 7.94 billion, 8.60 billion, and 9.46 billion yuan for 2025E, 2026E, and 2027E respectively, with corresponding yoy changes of -0.1%, 8.3%, and 10.0% - Non-GAAP net profits are expected to be 2.91 billion, 2.50 billion, and 2.89 billion yuan for the same years, with yoy changes of 71.0%, -14.1%, and 15.8% respectively [3].