Z世代酒量不给力？去年第四季度全球啤酒销量下降，主要酒企股价较历史高点接近腰斩

Group 1 - The global market capitalization of the top 50 publicly listed beer, wine, and spirits producers has decreased by $830 billion, a 46% drop from the historical peak in June 2021 [1] - Changing lifestyle habits among younger generations, with a shift towards health-centric living, are leading to a decline in alcohol consumption [1] - Economic slowdown resulting in reduced household spending is also contributing to the challenges faced by the alcohol industry [1] Group 2 - Heineken announced plans to cut 6,000 jobs globally, representing nearly 7% of its workforce, due to weak demand [3] - The layoffs will primarily affect Europe and non-priority markets, as well as supply chain networks and regional business units [3] - Heineken's profit growth forecast for 2026 has been revised down to 2% to 6%, lower than the previous forecast of 4% to 8% for 2025 [3] Group 3 - Global beer sales declined by 2.8% in the fourth quarter of last year, reflecting a broader trend of cost-cutting and asset sales among alcohol producers [3] - Gallup polling indicates that the willingness to consume alcohol in the U.S. has reached its lowest level since records began in 1939 [3] - Concerns from health organizations are diminishing alcohol demand among Generation X, while enthusiasm for drinking is also waning among Millennials and Generation Z [3]