政策焕新让百姓“年货篮子”添新品 消费涌热潮促“乡村市场+家电服务”升级

Core Viewpoint - The article highlights the impact of China's "old-for-new" policy on consumer behavior during the Spring Festival, particularly focusing on the surge in demand for digital and smart products, including smart glasses, due to government subsidies. Group 1: Policy Impact on Consumer Electronics - The "old-for-new" policy supports the purchase of digital and smart products, offering a subsidy of 15% on items priced under 6000 yuan, with a maximum subsidy of 500 yuan per item [1] - Smart glasses have emerged as a popular new year product, benefiting from the policy and showing significant sales growth [3][5] - The production of smart glasses has accelerated, with factories in Guangdong producing nearly 1,000 units daily [6] Group 2: Broader Consumer Trends - The "old-for-new" policy has been implemented nationwide, reaching both urban and rural areas, with a reported 30% increase in orders for old-for-new products on islands [13] - In rural regions, orders for subsidized television products have increased by over 80%, while air conditioners and refrigerators saw increases of over 70% and 40%, respectively [15] - The policy has improved living standards for residents, as seen in the case of families purchasing complete sets of appliances with the subsidies [16] Group 3: Service and Installation Demand - The implementation of the "old-for-new" policy has led to a significant increase in demand for home appliance installation services, with some service teams reporting a doubling of installation orders [19] - Training programs for service engineers have adapted to include new smart products, reflecting the changing market demands [21] - Since October of the previous year, an average of 500 service engineers have completed training each month, indicating a growing workforce to meet the rising demand [23]