Core Insights - The article reveals systemic issues within food delivery platforms, highlighting how small business owners are losing pricing power and facing significant financial losses due to unauthorized price changes by platform managers [1][5][11] Group 1: Pricing Issues - A hand-made dumpling shop's signature dish was listed at 1.25 yuan, far below its normal price of approximately 18 yuan, indicating that the price does not even cover raw material costs [5][20] - A roast duck shop faced a similar situation, with the platform setting a promotional price of 40-50 yuan for a dish that should cost between 158-188 yuan, resulting in a loss of 10 yuan per order [5][11] - The pricing decisions are made without the shop owners' knowledge or consent, as platform managers have the authority to modify prices directly [11][19] Group 2: Loss of Control - Business owners are unaware of promotional activities until they check their backend data, indicating a lack of transparency and control over their own pricing [6][11] - Shop owners cannot opt out of these promotional activities, leaving them in a vulnerable position where they cannot stop their losses [11][19] - The platform's managers have privatized pricing authority, allowing them to set loss-leading prices without consulting the business owners [11][21] Group 3: Consumer Concerns - Consumers express mixed feelings about low prices, with some viewing them as benefits while others worry that continuous losses for businesses could lead to compromised food quality and safety [13][20] - The article suggests that the low pricing strategy may not be sustainable and could harm the overall industry, leading to potential food safety issues [13][22] Group 4: Regulatory Context - New regulations aimed at protecting merchants' rights were introduced in December 2025, which include provisions to safeguard merchants' pricing autonomy and prohibit forced participation in promotions [17][19] - Despite these regulations, the article indicates that the platforms continue to operate under old practices, exploiting the time gap before the regulations take full effect [19][22] Group 5: Conclusion - The article concludes that the relationship between food delivery platforms and small businesses has deteriorated, with platforms prioritizing efficiency and competition at the expense of merchants' basic rights [23][24] - The ongoing practices of unauthorized price changes and lack of accountability threaten the survival of small businesses, undermining the intended symbiotic relationship between platforms and merchants [23][24][25]
1.25元的水饺、四五十元的烤鸭,和被平台“一键剥夺”的定价权
3 6 Ke·2026-02-13 03:10