Ge Long Hui·2026-02-13 03:17Core Viewpoint - Huatai Securities reports that NetEase Cloud Music's revenue for 2025 is projected to be 7.759 billion yuan, a year-on-year decline of 2.4%, slightly below the market expectation of 7.9 billion yuan; adjusted net profit is expected to be 2.86 billion yuan, a year-on-year increase of 68.2%, and after excluding one-time tax impacts (747 million yuan), it is approximately 2.113 billion yuan, exceeding the market expectation of 2 billion yuan [1] Group 1 - The company plans to increase customer acquisition efforts in 2026, which is expected to drive growth in paid user numbers and improve gross margins [1] - Operational efficiency is anticipated to continue optimizing, supporting the company's growth strategy [1] - The rating is maintained at "Buy," while the adjusted net profit forecasts for 2026 and 2027 have been reduced by 16% to 2.239 billion yuan and 2.52 billion yuan, respectively [1] Group 2 - A new forecast for 2028 has been introduced, projecting a net profit of 2.75 billion yuan [1] - The target price has been revised down from 360.42 HKD to 239.4 HKD [1]