海尔印尼发布麦浪套系新品加速高端创牌

Core Insights - Haier Indonesia held its 2026 National Dealer Conference and brand launch, showcasing the debut of the "Milan" series and celebrating AQUA Indonesia's 39th anniversary, marking a significant step in its localization and high-end branding strategy [1] Group 1: Localization and Product Innovation - The Indonesian market is characterized by its complexity, requiring high localization capabilities due to its numerous islands, uneven electricity supply, hot climate, and deep-rooted Muslim culture [1] - Haier Indonesia leverages its global high-end strategy and ten core capabilities in R&D, manufacturing, and marketing to innovate based on local user needs [1] - The newly launched Milan series includes products like low-power AI-controlled air conditioners, Hijab cleaning mode washing machines, and deep-freezing refrigerators, all tailored to local conditions and consumer preferences [1] Group 2: Manufacturing and Supply Chain - Haier Indonesia's robust local manufacturing capabilities support the rollout of high-end products, with the Mojokerto factory achieving the milestone of producing its 10 millionth appliance [2] - The cold storage intelligent base, set to begin production in October, will become Haier's largest overseas cold storage manufacturing facility, with a planned capacity of 1 million units [2] - The manufacturing facilities utilize digital and intelligent technologies to ensure product quality and supply efficiency [2] Group 3: Marketing and Brand Positioning - Haier Indonesia enhances its local integration through sponsorship of popular badminton events, increasing brand affinity and influence [2] - The company has established strong partnerships with local distribution channels, such as Atlanta, to reach more target consumers with its high-end products [2] - The strategic focus on globalization and high-end positioning has translated into impressive market performance, with AQUA Indonesia becoming the leading Chinese brand in the local market [2]