春节，正在搬进手机里

Group 1 - The core idea of the articles is that the Spring Festival has transformed into a major battleground for internet platforms, with companies like Alibaba, Tencent, and Baidu launching significant cash red envelope initiatives to engage users [2][3][5] - Alibaba initiated a "Please Guest Plan" with a budget of 3 billion yuan, while Tencent and Baidu launched red envelope campaigns of 1 billion yuan and 500 million yuan respectively [1] - The mobile phone has become the central hub for Spring Festival activities, shifting from traditional family gatherings to digital interactions, where users compete in speed and the size of red envelopes [5][12] Group 2 - During the Spring Festival, users open an average of 8.3 apps daily, which is nearly 2 more than usual, indicating a significant increase in mobile app engagement [12] - Payment transactions during the 2025 Spring Festival reached 9.78 trillion yuan, with a 24.5% increase in transaction volume and a 15% increase in transaction value compared to the previous year [17] - The peak transaction moment occurred at midnight on New Year's Eve, with 4.045 billion transactions processed simultaneously, showcasing the massive scale of digital engagement during the festival [19][21] Group 3 - The total mobile internet access traffic during the 2025 Spring Festival was 660.3 million TB, reflecting a 9.9% increase compared to the previous year [22] - Video and voice greetings have become mainstream, replacing traditional methods of visiting relatives, with AI also contributing by generating customized greeting videos [23][26] - The essence of the Spring Festival remains intact, but it has been redefined through technology, with digital interactions and social media becoming the new norm for expressing emotions and maintaining connections [26]