New Coca-Cola CEO eyes improved innovation

Coca-Cola can improve its record of innovation by “getting closer to the consumer” and launching products faster, the company’s incoming CEO has said. Henrique Braun, who is set to move from the role of Coca-Cola’s COO to chief executive next month, said the Fanta and Powerade owner had made “some progress” on innovation in recent years but added the company could go further. Speaking to analysts after Coca-Cola published its annual financial results for 2025, Braun, a 30-year company veteran, set out “ ...