Core Insights - The Chinese tablet market is projected to reach a shipment volume of 33.76 million units in Q4 2025, reflecting a year-on-year growth of 13.1% driven by the "national subsidy" policy and an increased willingness among users to upgrade their devices [1] - In Q4 2025, the market experienced a year-on-year growth of 7.2%, although the growth rate slowed compared to the first three quarters due to the gradual tightening of the "national subsidy" policy [1] Market Share Analysis - In Q4 2025, the top five tablet manufacturers in China and their market shares are as follows: - Apple: 26.7%, down 0.8% from Q4 2024 - Huawei: 24.9%, down 2.9% from Q4 2024 - Lenovo: 13.1%, up 4.9% from Q4 2024 - Xiaomi: 11.0%, down 2.8% from Q4 2024 - Honor: 7.7%, down 0.6% from Q4 2024 - Others: 16.6%, up 2.2% from Q4 2024 [1][2] Annual Market Share Overview - For the entire year of 2025, the market shares of the top five manufacturers are: - Huawei: 29.2%, down 3.1% from 2024 - Apple: 24.5%, down 2.0% from 2024 - Xiaomi: 13.1%, up 0.4% from 2024 - Lenovo: 9.7%, up 3.0% from 2024 - Honor: 8.6%, up 0.3% from 2024 - Others: 14.9%, up 1.4% from 2024 [3][4]
IDC报告:2025年中国平板电脑市场出货量3376万台同比增长13.1%,华为、苹果、小米前三