千问6天AI订单量破1.2亿单：用户说了41亿次“千问帮我”

Core Insights - The article highlights the success of the "Spring Festival 30 Billion Free Order" campaign launched by Alibaba's Qianwen App, which has seen significant user engagement and transaction volume during its initial phase [1][5]. Group 1: Campaign Overview - The campaign started on February 6 and will run until February 12, distributing 2 billion free order cards worth 25 yuan each, marking Alibaba's largest Spring Festival promotion to date [5]. - Users can receive one free order card by updating the app, and both new users and referrers can earn additional cards, with a maximum of 21 cards per individual [5]. Group 2: User Engagement Metrics - Over the first six days of the campaign, users made 41 billion requests using the phrase "Qianwen help me," indicating high-frequency interaction with the AI feature [6]. - The app facilitated over 120 million orders, showcasing the successful execution of real-world tasks by AI on a large scale [6]. Group 3: User Demographics and Impact - Nearly half of the orders originated from county-level cities, highlighting the campaign's reach beyond urban centers [6]. - The app saw a significant increase in daily active users (DAU), with a net addition of over 51 million on the first day, reaching a total of 58.48 million, representing a 727.7% increase compared to the previous period [6]. Group 4: Future Promotions - Starting February 13, the Qianwen App will distribute an additional 1 billion cash red envelopes, with the highest individual amount being 2,888 yuan, along with time-limited red envelope promotions [6].