EASYHOME(SZ:000785) Guan Cha Zhe Wang·2026-02-13 05:17Group 1 - The core point of the article is the significant management transition at the home furnishing company, Juran Smart Home, following the death of its founder, Wang Linpeng, with his widow, Yang Fang, becoming the new controlling shareholder [1][2][6] - Yang Fang inherited 43.93% of the company's total shares, amounting to approximately 2.735 billion shares, and has taken over as the controlling person of Juran Smart Home [1][6] - The new management structure consists of Yang Fang and Wang Ning, who has taken on the role of chairman and is responsible for daily operations, indicating a "widow + manager" management model [1][3] Group 2 - Juran Smart Home has reported its first loss since going public, with a projected net loss of approximately 850 million to 1.15 billion yuan for 2025, a stark contrast to a profit of 769 million yuan in 2024 [2][6] - The decline in performance is attributed to a significant downturn in the real estate market, leading to reduced home transactions and cautious consumer spending, which has negatively impacted home decoration and furnishing consumption [6][10] - The company also anticipates a decrease in the fair value of its investment properties by 1 billion to 1.6 billion yuan due to special events in 2025, further exacerbating its financial challenges [6][10] Group 3 - The home furnishing industry is facing a challenging year, with major players like Juran Smart Home and Red Star Macalline experiencing significant operational declines [7][10] - Red Star Macalline has projected a staggering net loss of between 15 billion to 22 billion yuan for 2025, marking three consecutive years of losses totaling over 20 billion yuan [9][10] - The overall industry is grappling with the end of the real estate boom, prompting questions about the future strategies that home furnishing companies can adopt to navigate the new market landscape [12]