抖音生活服务心动榜餐厅年味季“食力出圈“ 为你定制新春味觉地图！

Core Insights - Douyin's Life Service Heartbeat List Restaurant is launching a unique "Heartbeat Festival | New Year Flavor Season" event to blend traditional and modern New Year experiences [1] - The event includes a series of welfare activities from February 2, providing diverse options for New Year's Eve dinners while conveying warmth and joy [1] Group 1: Online and Offline Activities - The online platform features various engaging activities and continuous welfare distribution, enhancing the anticipation and surprise of each meal [1] - Offline, the event collaborates with celebrities and influencers to promote restaurants in five cities, delivering New Year blessings directly to diners [1][6] Group 2: Community Engagement - The "OldFoodieMealChallenge" topic on Douyin has gained significant traction, with participation from over 50 local tourism accounts showcasing regional New Year dishes [2] - A total of 644 businesses actively participated, generating 3,605 posts and accumulating over 3 million likes for the topic [5] Group 3: Celebrity Involvement - Five "New Year Gods" visited restaurants across major cities, engaging with customers and distributing blessings, creating a festive atmosphere [6][7] - Each celebrity contributed uniquely to the event, enhancing the overall experience and visibility, with over 20 million exposures on Douyin [7] Group 4: Marketing and Outreach - The campaign extended its reach by advertising on 1,374 screens in 102 Wanda cinemas across multiple cities, targeting 4.7 million returning travelers [8] - The initiative successfully combined online and offline interactions, enriching the New Year atmosphere and making dining experiences more meaningful [8]