七度携手“大美之春”美术界“春晚” 五粮液以和美之名助多元艺术共荣

Core Viewpoint - The "Great Beauty of Spring - 2026 Art Spring Festival Symphony Concert" held in Beijing showcases the integration of wine culture and art, with Wuliangye playing a significant role in promoting cultural exchange and enhancing the value of Chinese liquor [1][2]. Group 1: Event Overview - The concert was co-hosted by several cultural institutions and featured over a thousand leaders and artists from various art organizations, presenting a high-level artistic event [1]. - The concert included a variety of performances such as orchestral music, ballet, and poetry recitation, providing a rich auditory and visual experience [1]. Group 2: Cultural Significance - Numerous artworks were displayed, reflecting deep national sentiment and the enduring spirit of the Chinese people, with artists sharing their journeys and cultural experiences [2]. - Wuliangye's participation in the concert emphasizes its role as a guardian and promoter of traditional Chinese culture, embodying the cultural essence of "harmony and beauty" [2]. Group 3: Ongoing Cultural Initiatives - Wuliangye has been actively involved in various cultural expressions, sponsoring major television events and creating cultural IPs to promote Chinese culture [3]. - The company is expanding its cultural outreach through diverse artistic collaborations, including poetry and photography competitions, and aims to continue innovating in cultural expression [3]. - Wuliangye plans to maintain its "harmony" cultural philosophy, using wine as a medium to tell stories about liquor and Chinese culture, contributing to a vibrant cultural landscape [3].

WLY-七度携手“大美之春”美术界“春晚” 五粮液以和美之名助多元艺术共荣 - Reportify