Core Viewpoint - The release of the "Antitrust Compliance Guidelines for Internet Platforms" marks a significant step in regulating monopolistic risks in the platform economy, providing clear behavioral boundaries for platform operators [1][2]. Group 1: Antitrust Compliance Guidelines - The guidelines are based on the Anti-Monopoly Law of the People's Republic of China and focus on four types of monopolistic risks: monopoly agreements, abuse of market dominance, operator concentration, and abuse of administrative power to eliminate or restrict competition [1]. - Eight specific scenarios of new monopolistic risks are identified, including algorithm collusion between platforms, unfair high pricing, below-cost sales, banning or blocking, "choose one from two" behavior, "lowest price on the entire network," and differential treatment by platforms [1][2]. Group 2: Algorithm Governance - The guidelines emphasize algorithm governance, highlighting risks associated with horizontal and vertical monopoly agreements, where platform operators may use algorithms to collude on pricing mechanisms and commission rates [2]. - The guidelines aim to provide practical compliance guidance for platform enterprises, addressing various operational activities such as data transmission, algorithm application, service pricing, search ranking, recommendation display, traffic distribution, and subsidy preferences [2]. Group 3: Principles of Compliance Management - Platform operators are required to adhere to four principles in their antitrust compliance management: targeted, comprehensive, penetrating, and continuous [1]. - The "penetrating principle" mandates that compliance measures should extend across all levels of the platform, including headquarters, subsidiaries, and affiliated companies, ensuring thorough implementation of rules and algorithms [1].
市场监管总局发布互联网平台反垄断合规指引,8大垄断风险场景被明确划线
Sou Hu Cai Jing·2026-02-13 08:53