丰台区以花为媒惠民生 科技赋能兴产业 多元场景促消费

Core Viewpoint - Fengtai District is leveraging the floral industry as a vehicle for cultural enrichment, technological innovation, and seasonal consumer engagement, aiming to enhance the quality of life and drive regional development through the integration of flowers into various aspects of community and urban transformation [1][12]. Group 1: Consumer Engagement and Cultural Activities - Fengtai District has introduced a "Floral New Year" market at the district's administrative service center, allowing citizens to purchase auspicious flowers and cultural products while handling administrative tasks, thereby creating a warm atmosphere and promoting local goods [2][4]. - The district is actively creating diverse floral consumption scenarios, such as the "Lotus Pool Happiness" flower exhibition, which integrates flower sales into community life and provides a beautiful space for residents to enjoy horticultural culture [4][5]. - A series of floral cultural activities have been organized in collaboration with local streets, associations, and enterprises, enriching community life and fostering neighborly bonds through events like book exchanges for flowers and flower care workshops [5][8]. Group 2: Technological Integration and Industry Development - Fengtai District is promoting the integration of technology and the floral industry, leading to a digital and intelligent transformation, exemplified by a school-based science event that engaged youth in plant health monitoring and pest identification using technology [8][10]. - The district supports the Huaxiang Flower and Tree Group in establishing a comprehensive national data service platform for the floral industry, which includes a price index prediction system that utilizes big data and intelligent algorithms for price forecasting and risk warning, marking a shift from experience-driven to data-driven industry practices [10][12].