跨境便利化措施护航春节“果篮子”鲜甜直达

Core Viewpoint - The import fruit market in China is experiencing significant growth, particularly with the approach of the Spring Festival, as consumers increasingly favor imported fruits for gifting and entertaining [1][3]. Group 1: Market Trends - The demand for "foreign New Year goods," especially imported fruits, has surged, with various types of fruits from around the world becoming popular choices for social gatherings [1]. - The import fruit wholesale area in the Shandong Jimo agricultural products trading center is filled with fruits from global sources, highlighting the rapid turnover and freshness of products like tree-ripened durians from Thailand [1]. Group 2: Import Statistics - In 2025, the Jimo Customs is expected to oversee an import fruit value of 1.14 billion yuan, reflecting a year-on-year growth of 38.2% [3]. - The trading center currently hosts over 600 fruit merchants and offers more than 300 types of fruits, with imported varieties accounting for over one-third of the total [3].