入境消费订单增长2.6倍，老外为何选择西安

Core Viewpoint - Xi'an has achieved record highs in social retail sales and foreign trade in the past year, with plans for a series of consumption promotion activities leading up to the 2026 Spring Festival [1][2] Group 1: Consumption Market Growth - The growth in Xi'an's consumption market is attributed to the integration of bulk commodity updates and service consumption [2] - Over 900 promotional activities were conducted under the "Xi Yue Gou·Qu Chang An" initiative, introducing 376 new stores and generating over 20 billion yuan in transaction value from consumer exhibitions [2] - The implementation of favorable policies, such as the 240-hour visa-free transit, has led to a rapid increase in inbound consumption [2] Group 2: Trade and Export Growth - In 2025, Xi'an's total import and export value is projected to reach 498.79 billion yuan, marking a historical high with a year-on-year growth of 21.1%, ranking second among sub-provincial cities [2] - Cross-border e-commerce and new business formats saw a 75.1% increase in imports and exports, while high-tech products and "new three samples" exports grew by 26.3% and 31.4% respectively [2] Group 3: Future Business Directions - The focus for Xi'an's business sector in 2026 includes promoting consumption investment and expanding high-level openness, emphasizing policy empowerment and scenario-driven growth [3] - Key initiatives include the development of the "Yue Xiang Chang An" and "Chuhai Chang An" brands, and the establishment of new consumption models and international consumption environments [3][4] - Plans to enhance trade innovation include supporting enterprises in diversifying markets and promoting integrated trade and investment [4]