买得安心，吃得放心：拼多多“春节不打烊”全面提升食品消费保障

Core Viewpoint - Pinduoduo is enhancing its food safety measures and subsidies for essential goods during the Spring Festival to ensure consumer confidence and supply stability [1][4]. Group 1: Subsidy and Supply Measures - Pinduoduo launched the "Spring Festival Never Closes" initiative, increasing subsidies for essential items such as fresh fruits, grains, meats, snacks, and beverages to ensure normal delivery during the holiday [1]. - The platform aims to stabilize prices and supply for consumers' "vegetable baskets" and "New Year's Eve dinners" during the Spring Festival [1]. Group 2: Food Safety Governance - Pinduoduo is implementing multiple food safety governance measures, including compliance checks on merchant qualifications, food advertising regulation, and real-time monitoring of product compliance [1][2]. - The platform will enhance the scrutiny of merchants selling cold-processed pastries, requiring additional documentation to ensure compliance [2]. Group 3: Intellectual Property and Brand Protection - Pinduoduo is expanding its channels for intellectual property infringement complaints to protect food merchants' rights, having processed hundreds of thousands of complaints in 2025 [2]. - The platform will conduct random inspections of brand products and compensate consumers tenfold for any counterfeit goods identified [2]. Group 4: Live Streaming and Youth Protection - Starting February 1, 2026, Pinduoduo will intensify governance over live streaming merchants, focusing on food categories and content regulation [3]. - The platform has introduced a "minor mode" to prevent merchants from selling alcohol and other restricted items to minors [3]. Group 5: Future Commitments - Pinduoduo plans to continuously improve its governance measures and adhere to national laws and regulations to enhance its food safety assurance system [4].