KONKA GROUP(SZ:000016) Xin Lang Cai Jing·2026-02-13 11:07Core Viewpoint - The article discusses the decline of Konka, a once-prominent player in the Chinese television market, highlighting its significant financial losses and strategic missteps that have led to its current precarious position in the industry [5][11]. Financial Performance - Konka is expected to report a net profit loss of between 12.581 billion to 15.573 billion yuan for 2025, a staggering increase from a loss of 3.296 billion yuan the previous year, marking a year-on-year increase of 3.8 to 4.7 times [5][6]. - The company's revenue for 2025 is projected to be between 9 billion to 10.5 billion yuan, reflecting a decline of 5.53% to 19% compared to the previous year [5][6]. - As of the end of 2025, Konka's net assets are expected to turn negative, ranging from -5.334 billion to -8.001 billion yuan, which could trigger delisting risks under stock exchange regulations [10][11]. Business Strategy and Challenges - Konka's diversification strategy has led to a lack of focus on its core consumer electronics business, resulting in diminished market presence and competitiveness [5][17]. - The company has ventured into various sectors such as real estate, semiconductors, and environmental protection, but these efforts have not yielded profitable results and have instead strained its resources [17][18]. - The consumer electronics segment, which accounts for approximately 90% of Konka's revenue, has been underperforming, with a gross margin of only 3.23% and significant losses in its core television business [7][8]. Market Position - Once a leading brand in the television market, Konka has fallen to a position outside the top tier, with its brand recognition declining among younger consumers [8][11]. - The company's market share has diminished significantly, with its television shipments ranking it outside the top four in the industry [8][11]. Management Changes and Future Outlook - Following a change in control to China Resources Group, Konka's management has undergone significant restructuring, with hopes that the new leadership will stabilize the company and guide it through its financial difficulties [19][20]. - China Resources has provided financial support, including a low-interest loan of 3.97 billion yuan, aimed at alleviating Konka's cash flow issues and supporting its operational needs [22][24]. - The path to recovery for Konka involves focusing on its core consumer electronics business while also developing its semiconductor and PCB sectors, requiring time and strategic effort to regain market position [24].