百威中国总裁盛锦华：推进本土化创新与高质量增长 | 2026商业新愿景

Group 1 - The core viewpoint is that Budweiser Group is optimistic about the Chinese market, driven by its long-standing presence and confidence in its brand and products, as well as China's commitment to deepening opening-up and optimizing the business environment [2] - The company recognizes the evolving consumer behavior in China, where consumers are pursuing a better life with a pragmatic and positive attitude, creating opportunities for innovation and development [2] - Budweiser China is integrating global resources with local practices to expand beer consumption scenarios and cultural connotations, exemplified by partnerships with global IPs like FIFA World Cup and Tomorrowland [2] Group 2 - The Spring Festival is highlighted as a crucial opportunity for brands to connect deeply with consumers, and Budweiser launched a campaign themed "马上百威，马年有奔头" to resonate with the festive spirit [3] - The campaign incorporates themes of "wealth" and "health" into product design and utilizes digital interactions to convey sincere wishes during family reunions, enhancing consumer engagement [3] - Looking ahead, Budweiser China aims to deepen its strategic layout in China, focusing on localized innovation and high-quality growth to meet consumer demands with a diverse product portfolio [3]