中国广电5G红利兑现？人均薪资17.13万，三年涨薪突破20%

Core Insights - In early 2026, China Broadcasting Network Co., Ltd. (China Broadcasting) disclosed its 2024 salary distribution for its direct enterprises, indicating a focus on employee compensation and retention strategies [1] Group 1: Salary and Employment Data - The total salary expenditure for China Broadcasting in 2024 reached 680.61 million yuan, with a workforce of 3,974 employees, resulting in an average annual salary of 171,300 yuan, an increase of 10,600 yuan from the previous year [4] - The total salary expenditure for China Broadcasting Group Co., Ltd. was 314.34 million yuan, with 2,209 employees, leading to an average annual salary of 142,300 yuan [5] - In 2024, the total salary expenditure for China Broadcasting Group Co., Ltd. increased to 688.04 million yuan, with a workforce of 4,361 employees, resulting in an average annual salary of 157,700 yuan [6] Group 2: Employment Trends - The workforce at China Broadcasting decreased by 154 employees compared to the previous year, while the total salary expenditure increased by 17.35 million yuan, indicating a trend of "reducing staff while increasing salaries" [4][7] - The number of employees in 2023 was 4,128, reflecting a 5.3% decrease from 2022, while the average salary increased by 1.9% to 160,700 yuan [8] - The company has experienced a significant increase in employee numbers from 2,209 in 2021 to 4,361 in 2022, marking a 97.4% increase, followed by a decrease in 2023 [8] Group 3: Strategic Developments - Since its establishment in May 2014, China Broadcasting has evolved from a traditional cable network operator to a dual-capacity entity in the communication and cultural industries, holding multiple core licenses and expanding into the 5G and fixed communication markets [12] - The proactive disclosure of salary data reflects the market-oriented evolution of the compensation distribution mechanism and may serve as a reference for internal incentive reforms in other cultural enterprises [12] - China Broadcasting has been recognized as one of the "Top 30 Cultural Enterprises in the Country" for three consecutive years (2021-2023), highlighting its growing industry status and comprehensive strength [10]