3 6 Ke·2026-02-13 12:19Group 1 - The arrival of the Year of the Horse has led to a surge in products and endorsements related to "horse," as it symbolizes positive qualities in Chinese culture [2][3] - Celebrities with the surname "Ma" are in high demand for endorsements, with brands actively seeking them out, resulting in multiple endorsements per celebrity [3][4] - Major brands like Yili and Mengniu are leveraging the "horse" theme in their marketing strategies, signing various celebrities and creating themed advertisements [4][6] Group 2 - Unique products like "哭哭马" (Crying Horse) and "马彪彪" (Ma Biao Biao) have gained popularity, leading to significant sales increases for manufacturers [15][17] - Limited edition items, such as the "马年纪念钞" (Year of the Horse commemorative banknotes), have seen high demand, with prices skyrocketing in secondary markets [25][24] - The "马茅" (Horse Moutai) has become a collector's item due to a packaging error, further increasing its value in the market [27]