“冷资源”变“热经济”！北京平谷雪道千人飞驰，冰雪运动再升温

Core Viewpoint - The opening of the Milan Winter Olympics has significantly boosted the popularity of winter sports in China, particularly in Beijing, where ski resorts are experiencing a surge in visitor numbers [1]. Group 1: Visitor Trends - The Yuyang International Ski Resort in Beijing has seen thousands of ski enthusiasts enjoying its 1.6-kilometer ski run [4]. - The resort features 13 different types of ski runs, accommodating up to 12,000 visitors at a time, and has reported a 50% increase in night ticket bookings since the start of the Milan Winter Olympics [5]. - The current demographic of visitors includes 80% youth and family groups, with many young skiers receiving training on dedicated slopes [7]. Group 2: Industry Growth - The ski resort also hosts a market with over 30 stalls offering traditional New Year goods, enhancing the overall visitor experience [9]. - The surge in visitors is not an isolated incident; it reflects a broader trend of growth in Beijing's ice and snow industry, with the Yanqing Olympic Park exceeding 4,000 visitors on weekends and welcoming over one million visitors cumulatively this season [9]. - Established ski resorts like Nanshan and Jundu Mountain are also reporting higher visitor numbers compared to previous years [9].