新春走基层丨“豫字号”消费时尚多元

Group 1 - The core viewpoint of the article highlights the rising consumer market in Henan, showcasing a blend of traditional and modern elements that attract both local and external visitors [2][3][4] - The popularity of local brands such as "Pang Donglai" and "Mixue Ice City" reflects the strong emergence of Henan's retail enterprises, which are reshaping national perceptions through their unique market positioning and services [2][3] - The article notes that the Ministry of Commerce has recognized the innovative practices of these brands as exemplary cases for nationwide promotion, establishing "Yu" brands as benchmarks in the retail sector [2][3] Group 2 - As the Spring Festival approaches, various local supermarkets and cultural markets in Henan are actively engaging consumers with diverse offerings, enhancing the festive atmosphere [3][4] - The provincial government is encouraging innovative consumer engagement strategies, promoting collaboration between shopping districts, scenic spots, and hotels to create immersive shopping experiences [3][4] - The article suggests that this year's Spring Festival will see a more diverse and "mixed" consumer market in Henan, reflecting the evolving tastes and preferences of consumers [4]