SERES(SH:601127) Xin Lang Cai Jing·2026-02-14 02:57Core Viewpoint - The company, Seres, is undergoing a significant asset restructuring by divesting its Blue Electric brand to focus resources on its flagship brand, AITO, amid increasing competition in the electric vehicle market [1][3]. Group 1: Asset Restructuring - Seres has signed a cooperation agreement with the Chongqing Shapingba District People's Government to establish a new company by divesting its Blue Electric assets, with the government becoming the largest shareholder at approximately 33.5% [1]. - Following the transaction, Seres' ownership will decrease to 32%, losing control over the new entity, which is seen as a strategic retreat rather than an optimization of asset structure [1]. Group 2: Sales Performance and Market Position - In the first three quarters of the previous year, Seres reported revenue exceeding 110.53 billion yuan, a year-on-year increase of 3.67%, while net profit rose by 31.56% to 5.31 billion yuan [1]. - However, total sales dropped by 7.79% to 340,700 units, with electric vehicle sales declining by 3.82% to 304,600 units, indicating a troubling trend in overall sales despite revenue growth [1][2]. Group 3: Strategic Challenges - Seres is facing a growth paradox where it sells fewer vehicles at higher prices, leading to increased margins but overall declining sales volume [2]. - The flagship models, AITO M9 and M8, have become bestsellers in their price segments, but the absence of lower-priced models has resulted in a significant drop in overall sales [2]. Group 4: Competitive Landscape - The upcoming AITO M6 is set to enter the competitive 250,000-300,000 yuan market, directly challenging Tesla's Model Y and Xiaomi's YU7, which are expected to launch new models in 2025-2026 [3]. - The competitive pressure is heightened as Huawei's autonomous driving technology becomes more widely available, diluting the unique selling proposition that AITO once held [3]. Group 5: Financial Dependencies - Seres is heavily reliant on high procurement costs from Huawei, which accounted for 20 billion yuan in the first half of 2025, approximately one-third of its total revenue, leading to high per-vehicle costs [4]. - The chairman of Seres has set an ambitious target for AITO to achieve another 1 million units sold within two years, following the first million in five years, emphasizing the need for differentiated products to mitigate risks after the divestiture of Blue Electric [4].