品土菜、看民俗、体验乡土年味 年夜饭新吃法点燃新春消费新热点

Core Viewpoint - The upcoming Lunar New Year is driving a shift in consumer behavior, with many opting for rural experiences and traditional meals, igniting new consumption trends for the holiday [1] Group 1: Rural Dining Experiences - In Guangyuan City, Sichuan, a village shared reunion dinner attracted nearly 300 tourists, showcasing local customs and food [3] - In Enshi Tujia and Miao Autonomous Prefecture, the "Chopping Soup Feast" is gaining popularity, with one event hosting nearly 1,600 guests, significantly increasing bookings compared to previous years [5][7] - Enshi County expects to receive 3 million tourists during the Spring Festival, with local authorities implementing measures to ensure smooth operations for rural dining projects [9] Group 2: Urban Dining Trends - Many consumers are choosing to dine out in county restaurants for their reunion dinners, boosting the local dining economy [11] - In Lingying County, Henan, restaurant packages range from 198 to 498 yuan, incorporating local specialties that are well-received by consumers [13] - The dining market in Shaoyang City, Hunan, is also thriving, with many consumers inquiring about reunion dinner options [15] Group 3: Delivery and Takeout Trends - The return home for the holiday has activated significant consumption potential in lower-tier markets, with county dining consumption growing 4 percentage points higher than non-county areas [17] - The search volume for "reunion dinner delivered to home" increased over 600% from the first week of January to the first week of February [17] - A restaurant in Hangzhou fully booked its reunion dinner seats by January and introduced takeout services, with free delivery within 5 kilometers [19] - The search volume for "takeout reunion dinner" surged over 900%, while "reunion dinner packages" saw a 357% increase [21]